Surfside Group

Welcome to the Surfside Group!

12 Ways to grow your business in 2010

I hope everyone is having a great start to the year. Many of you may have
aggressive goals for what you want to accomplish. If so, you may want to
incorporate some or all of these 12 ways that will help you grow your

business. I'll go into more detail on each one during the next 12 weeks.

1)  Stop follow up failure - Figure out how you and your team can stop
     spending so much time and effort on your follow up marketing effort
     and concentrate more on your 'hot' sales opportunities.

2)  Segment - The more you can categorize and segment your sales
     database, the more accurate your messaging can be. You'll also be
     more successful at connecting with prospects and clients for future
     sales.

3)  Calls - Go ahead and call prospects. Have a real conversation with
     them so you can truly understand their challenges and whether or not
     you have the right solution for them. Leave compelling voicemails.

4)  Goal networking - Refine your networking activities to include only
     those where you actually meet people who can make the decision to
     buy from you.

5)  Calls to action on your website - Ask your website visitors to DO
      something while at your site - sign up for your newsletter, download a
     free report, order a free sample, etc.

6)  Automate as much as you can - marketing campaigns, credit card
     processing, lead distribution, recurring billing, etc.

7)  Get serious about your online social media - Whether it's LinkedIn,
     Facebook, Twitter, or other social media, use your online social media
     to build relationships, links to your site, online inquiries, and new
     business

8)  Find a new niche - Are there other markets you can serve?

9)  Make it easy to say yes - Get creative - offer special introductory
     pricing, trial memberships, 30 day money back guarantees, or other
     ways for new clients to try your services or product without feeling
     'locked in.' 

10) Follow Through - do what you say you're going to do in the time frame
      you say you'll do it before AND AFTER you've made the sale

11) Sell to your current and former clients - This is often referred to as 'low
      hanging fruit' because it's often a case of starting a conversation with a
      previous (or existing) client about their current needs and how you may
      be able to help.

12) Segment your sales efforts - segment sales team based on products,
      services, client size, etc. Cross sell when/where appropriate.

Let's all make 2010 a great year!