Surfside Group

An "Internet Marketing Platform"?

What the heck is that?

Here is a brief explanation of The Surfside Group Internet Marketing Platform, with the help of a simple analogy:  A table has four legs in order to support the load placed upon it.  Our platform has four key elements (think of them as legs), and it has been designed to support our ability to perform on the Internet and produce business results across a very broad set of prospective products, services, industries & needs.

Leg #1 - If you build it... - Build what?  An effective web site.  To have a successful online marketing strategy, you MUST have a web presence that functions correctly in every regard.  This includes both the customer-facing pages and EVERYTHING behind them that customers don’t see.  That’s why our approach to web sites is holistic.  An engagement with TSG is ongoing, and focuses on Web Site Optimization or “WSO”.  No web site is perfect.  And just when you think you’ve nailed it, technology advances.  To us, your web site is a work in progress, and you rely on us to make your Internet presence the best it can be for you at any given time.  

Leg #2 - Who will come? - Customers are the currency of your success.  Do you obsess over them?  We do!  Whether your end-consumer is an individual or a business, marketing on the Internet is about the consumers you have access to, what you know about them, and communicating with them so they understand why your product or service is a better value than your competitors'.  It’s a courtship process.  A relationship.  You start with the universe of Suspects your offer will play to.  Getting their favorable attention is the point at which they’ve become your Prospect.  To win, and do so consistently, you must convert them into your valued Customers.  At each stage, consumer data and database technology comes into play.  The Surfside Group specializes in building 'marketplace databases' & Suspect, Prospect and Customer lists to improve relationship marketing results.

Leg #3 - How will they find us? – The Surfside Group works with Clients to develop a website optimization strategy that fits their budget.  Some Clients will have more hands-on responsibility for their ongoing SEO programSearch Engine Placement & Maintenance or "SEPM" methodology to increase their traffic levels.  SEPM is an extremely thorough set of "best practices" that we’ve researched, adopted and embraced, in order to deliver full-service Search Engine Optimization to those Clients who must place high on search engines to meet their marketing objectives. TSG’s labor model, allows our Clients to improve their search engine rankings so they can compete with companies that may be spending more to out-rank them.  

Leg #4 - How will we find them? - Did you know that savvy Internet marketers can predict how much revenue they will generate on average, every time they send an offer out to a given list?  Grow your list... increase your revenue!

The complexities of having consumers find you, has made it all the more IMPERATIVE that you be able to find them.  This is accomplished through Email Marketing .  Effectively reaching out to your marketplace via email is the a) least understood b) most under-utilized and c) cost-effective ways for Clients to level the playing field.  We understand how to properly conduct an email marketing campaign to avoid some of the common mistakes and pitfalls many inexperienced companies make. 

Click here to ask us a question about how to best build your Internet Marketing Platform.