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Penpoint Newsletters (Newsletter & Printed Communication Production for Professional Associations)
Thank you for the fantastic job you did in creating our inside sales program. Our initial investment for your services was well worth it. We have already secured nine new accounts! As you know, Penpoint had grown by providing excellent service to our clients and earning new business via referrals. We had never done any outbound direct sales activity because we did not need to. When we realized that we wanted to grow the company at a faster rate, we knew we needed to be more proactive in our sales efforts. We also realized that we did not have anyone on staff with the time to devote nor the sales experience to conduct a successful program. Thanks to your detailed plan, we were able to methodically contact and qualify the associations that were our top targets. The database you created for us helped us to track our activity and easily schedule future contacts so that we could stay in touch with the prospects within the timeframes they requested. We consider this first phase of our sales program to be a success and look forward to continuing our new business development efforts. I will be sure to keep you informed of our progress and let you know how you can assist us with future strategies and implementations.
-Susan Wright |