Surfside Group

  Sales Marketing 101

  Sales & Marketing Strategies for Proven Results!

At The Surfside Group (TSG), we are passionate about growing businesses!  And we have a proven track record for identifying where to make changes to positively affect the business development efforts of the organizations that seek our advice.

Frankly, TSG has observed too many instances where growth principles which have been proven over long periods were not in place.  The solution in almost every case was the implementation of proper sales & marketing fundamentals and simple technologies.  The result in almost every case was a measurable positive impact on the Client's prospects for growth.

We refer to our approach as Sales Marketing 101, because our services consist of straightforward, high-impact sales, marketing & technology concepts that are easy to embrace.  Once implemented, your Sales Marketing 101 program is designed to add more value over time than the initial investment.  The recommendations we will make for your organization are an inexpensive, initial way to explore a partnership with TSG where we demonstrate this ability to add value. 

Sales Marketing 101 program components are based on best practices used in other successful organizations.  Most businesses use some of these tools.  And yours is probably using a few of them already.  But it's only the most successful firms that use many of them consistently.  For example:

• Is your sales team doing the best possible job using the telephone as a prospecting and selling tool?

• Does your company database include the most complete & accurate set of prospects that you could be selling to?

• Are you leveraging your networking and referral sources into measurable new business development opportunities?

• What are you doing to maintain regular, consistent contact with your entire database?

• Are you taking advantage of the good-will between you and your existing customers, and converting it into more sales?

• Is data vital to your company’s survival being backed-up regularly and safely secured off premises in case of theft or physical damage to your office?

The following page describes some of the areas where The Surfside Group can help your organization achieve its sales and marketing objectives...