Surfside Group

Improve Sales

Sales Process Definition - A thorough understanding of how your company’s sales process flows and is conducted is the key to improving it.  In taking a potential buyer of your offerings from Suspect to Prospect to Customer and beyond, does your company have a defined sequential process here?

Custom Sales Program Development - TSG specializes in improving all areas of your company’s sales function by designing systems specific to your industry, marketplace and offerings.  Does your sales team have the right track to run on?  We create all of the tools needed to generate measurable results including:

• telephone scripts
  • introductory warm/cold
  • appointment setting
  • qualifying tracks 
  • voice mail
• letters (introductory & follow-up)
• email texts
• tracking and reporting tools

These are delivered to you in hard copy and Microsoft Word formats so that you and your team can tailor and update as needed. 

Data & Databases - One of our most valuable contributions to our Clients involves reviewing your existing clients and prospects.  Based on what we see, we’re often able to show our Clients simple new ways to make the most of their existing sales database in order to generate new sales. 

Marketplace Definition - Experience has shown that a common problem facing many Clients is that they have greatly underestimated the size of their "universe of suspects", which should include ALL of the potential customers for their offerings.  In extreme cases, we have shown Clients that they were only calling on less than 10 percent of the market that could buy from them.  We are expert at identifying sources for the correct business & consumer data to put into a Client’s systems, to more accurately reflect the entire target market(s).

Sales Personnel - Our success in adding value for clients includes evaluating, training & managing existing personnel; and recruiting, interviewing & making hiring recommendations for new members to your team.

Boost Marketing Efforts

Effective Copy Writing - The TSG team can help you to communicate the essence of your company by writing (or re-writing) copy for any part of your marketing function, including literature, correspondence, web pages, advertising and more!

Marketing Campaigns - When it’s time to reach out to prospects or customers by email, newsletters, direct mail, print ads or telephone, TSG can create and manage a turn-key approach that will accomplish your objectives. 

Reference Letters, Testimonials & Success Stories - One of the best ways to impress potential new customers is to leverage existing success.  Ask TSG about the valuable ways we can help you to obtain positive commentary from your clients, which reflect key aspects of doing business with your company while attracting new customers!

Other Creative Marketing Techniques - Put the experience and expertise of TSG to work for your company and utilize other best of breed marketing tips and techniques that we have developed and implemented over time.

Use Technology to Increase Sales & Marketing

Sales Force Automation & Customer Relationship Management Systems - TSG has implemented and customized numerous Sales Force Automation (SFA) and Customer Relationship Management (CRM) systems such as ACT! , Sugar CRM and SalesForce.com .

Data Organization & Storage - Learn simple approaches to organizing and storing your company’s data so it can be located and accessed more easily, and put a plan in place to securely back-up and protect your company's valuable information.

Web Site Design & Development - The Surfside Group has partnered with GetUWired , one of the premier web design firms in the United States.  GetUWired clients pay only for the design and creation of their web site because most of the back-end programming is already completed in what is called Joomla - an open source Content Management System (CMS).  Joomla allows Clients to have functionally rich, custom designed web sites that are thousands of dollars less than traditional web development.  The CMS gives Clients the ability to easily make changes to their site in the future without the need to learn sophisticated coding or programming.  When necessary, TSG will introduce other experts in graphics, video, and other more complex programming services.

GetUWired also provides affordable, effective Search Engine Optimization (SEO) services to help your web site achieve high rankings in search engines such as Yahoo! and Google.  When your company web site appears in the top of the rankings, you will have more visitors to your web site and have the opportunity to convert more of them into qualified sales leads and new business!  Click here to learn more about the GetUWired SEO capabilities. 

The Surfside Group - 4060 Peachtree Road - Suite D-202; Atlanta, GA 30319